Joss Whedon’s S.H.I.E.L.D. Gets A Title Change

It looks like S.H.I.E.L.D. is no more. Well at least the title is no more. According to EW.com, apparently there comes news that the title is being changed to (or at least referred to for the time being as) Marvel’s Agents of S.H.I.E.L.D. While we can all debate why, they also included a show summary that everyone can read up on before we debate this title:

[quote]

Joss Whedon (MARVEL’S THE AVENGERS, Buffy the Vampire Slayer) shows us not all heroes are super with MARVEL’S AGENTS OF S.H.I.E.L.D.

Fresh from his role in the summer’s box office smash, MARVEL’S THE AVENGERS, Agent Phil Coulson (Clark Gregg) returns to the worldwide law enforcement organization S.H.I.E.L.D. He puts together a small, highly trained, team of Agents to tackle the cases that haven’t been classified yet, the new, the strange and the unknown. That team consists of straight arrow Agent Grant Ward (Brett Dalton), an expert in combat and espionage; pilot and martial artist Agent Melinda May (Ming-Na Wen); and brilliant if socially awkward scientists Agent Leo Fitz (Iain De Caestecker) and Agent Jemma Simmons (Elizabeth Henstridge). They’ll be joined by civilian new recruit and computer hacker Skye (Chloe Bennet).

Prepare for an epic adventure that showcases the hope and wonder of the human spirit. This is a world of Super Heroes, aliens and the unusual – of action, spectacle and world spanning stories. The show will speak to the human condition through the lens of our very human, non-powered S.H.I.E.L.D agents – that together we are greater than we are apart, and that we can make a difference in the world.

Executive Produced and co-written by Joss Whedon, Jed Whedon & Maurissa Tancharoen (Dollhouse, Dr.Horrible’s Sing-Along Blog), Jeffrey Bell (Angel, Alias) and Jeph Loeb (Smallville, Lost, Heroes) comes Marvel’s first live-action TV series, MARVEL’S AGENTS OF S.H.I.E.L.D.

[/quote]

agent of shield
Credit: nerdlunch.net – Also not a photo from set…

So let’s break it down quickly: I think it’s an odd move. I mean, it shouldn’t be surprising because Marvel wants to tag their branding on everything now (Marvel’s The Avengers ring a bell?) but it’s just too much at this point. Plus just saying S.H.I.E.L.D. would have just made enough waves as a short and efficient attention grabbing title. EW speculates because ABC might want to separate its title from FX’s The Shield but I can’t buy that because the series isn’t running anymore and enough time should have passed so confusion would not be made. Even the ‘Agents of’ part comes off as redundant because who else would we be following in S.H.I.E.L.D.? The Janitors of S.H.I.E.L.D.? The Real Housewives of S.H.I.E.L.D.? (Crap, call Bravo now and tell them to stop that idea from getting on the air.) Regardless, this is all done for the advertisers as Joss & ABC prepare the pilot to show off in May to generate some ad sales so who knows, we might get the title change back or perhaps something more ridiculous might be in hand. Although does it matter? We could probably just stop and declare this the best pilot of the fall season and they could name it whatever they want because even an appearance from Hasselhoff as a Nick Fury doppelganger couldn’t stop the me from watching.

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