That Bryan Singer is one sneaky little bleeder. Over the past few months Singer has done a superb job at raising the excitement levels of X-Men: Days of Future Past by dropping sneaky little Tweets and Instagram shots of new characters, costumes, set design and those beautiful character posters during Comic Con.

Now the promo job seems to have set itself into viral mode with the launch of www.Trask-Industries.com. The website itself was launched a little while ago during San Diego Comic Con, but at that time there was very little up on the site. Today there seems to have been a major update that gives us our first shot of everyone’s favorite Lannister, Peter Dinklage, in full 70’s Bolivar Trask get up.

We are also treated to a great little propaganda style Trask Industries infomercial explaining how, if the X-Gene is allowed to continue propagating without limit, that homo sapiens could cease to exist by the year 2030.

The website also gives us a nifty little bit of X-history with a timeline of the Sentinel program as well as the big reveal of the Sentinels themselves.

Now, this all sets up the premise and tone of the film very nicely and obviously starts to point us towards the dystopian future that Wolverine, Kitty Pride and the rest of the X-team inhabit. I imagine that most of the material used here, or at least the premise it sets up, will be covered briefly within the opening scenes or credits of the film once it is released. In the meantime it gives us good insight into were they are going with the film. One of X-Men: First Class’ main accomplishments I feel was the tone. By the looks of things so far, Bryan Singer has really picked up on that and is stylistically aiming to conjoin the two cinematic threads.

I particularly like the ‘Mutants are the Enemy’ posters that were popping up around SDCC and on the web. which you can see more of at the link above.

There are a few things that worry me about X-Men: DOFP, though. I loved X-Men: First Class. In my opinion it was the strongest of all the X-films (I wonder how many more X-idioms I can use). It’s my opinion that the film that X-Men: DOFP bridges First Class with (X-Men: The Last Stand) is probably the worst. Singer revealed to UK magazine Empire that the future set parts take place 10 years after The Last Stand. This leaves a lot of questions to be answered, such as how Professor X is now inhabiting the body of Patrick Stewart again, and not that bloke in the bed who he ‘mind-swapped’? Also, there does seem to be a rather bloated cast. Will there be enough time to give them all the screen time they deserve and not turn it into the cameo fest that was The Last Stand.

Ultimately, this could all be explained very easily and done satisfyingly. I for one am more excited to see this and hopefully Singer and co. will pull out all the stops to avoid X-fanboy ire.

X-Men: Days of Future Past hits theaters on May 23, 2014.