Last week, comiXology, the cross-platform digital comics subscription service, announced that the company’s 100 millionth download was issue 3 of Bill Willingham’s Pantheon, a comic book series that began publication in 1998 by Lone Star Press. While on the one hand, this news showcases the volume of sales that comiXology has managed since its founding in 2007, it also demonstrates one of the key assets of the service: the opportunity to delve into comics that were undersold, overlooked, or otherwise experienced limited availability.

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