The marketing push for Gavin Hood’s (X-Men Origins: Wolverine, Tsotsi) upcoming sci-fi movie Ender’s Game is under way, with the launch of a viral campaign designed to make the audience feel like a trainee of the International Fleet. The latest piece of the campaign has just been revealed, consisting of a short propaganda video featuring Harrison Ford in the role of Colonel Hyrum Graff. Watch the clip from SuperHeroHype below:
While the world looks a lot more sterile and shiny than I’d imagined from Orson Scott Card’s novel, the focus on the IF and its “Last Stand Against the Buggers” philosophy is right on point. I’m anticipating Ender’s Game with some caution, but it looks like it could be a decent action flick if not something as special as Card’s Hugo winning book series.
Ender’s Game follows Andrew “Ender” Wiggin, a young recruit in the International Fleet’s Battle School, in his training to become a military commander fit to defend against an inevitable attack from an alien species that decimated the Earth in the past. The movie stars Asa Butterfield, Hailee Steinfeld, Abigail Breslin and Viola Davis, as well as the aforementioned sci-fi God himself, Harrison Ford.
And over in San Diego, the Ender’s Game Fan Experience invited the huge structure based off of the Battle School, which houses numerous rooms full of props and costumes that Con attendees can move through, as well as an area that allows fans to sit in on a Battle School session hosted by Harrison Ford as Col. Hyrum Graff (not in person, unfortunately). You can check out more on the Fan Experience here.
Movie Fone unveiled three new character posters for the film as well, including this one of Hailee Steinfeld in full Petra garb:
Ender’s Game hits theaters November 1, 2013. Be sure to check out SDCC 2013 for more on our coverage from San Diego!