DVD Catastrophe – Mock Buster Round Up – What’s Up: Balloon to the Rescue! (2009)

Since the dawn of cinema, studios have always managed to milk the next best thing until it is bone dry. Genres that come back in vogue again are quickly reused and tons of very similar products instantly hit the market. For the best example, just look at the zombie movie genre now. Since its resurgence (roughly around when Land of the Dead and Shaun of the Dead came out) we are constantly bombarded with new zombie titles every few months with varying degrees of entertainment value. However, some companies are a lot more blatant than just copying a genre; they go one step further and actual copy everything. This is what I want to look at with this section, the cheeky chappies who put out movies copying the entire plot lines and even the cover art too. So welcome to Mock Buster Round Up where it is with much pride that we promote these movies (good or bad) so you know what you are getting yourselves in for the next time you look up a movie on Netflix!

DVD Catastrophe mock busters up rip off whats up

Look familiar? It should, as it looks pretty much like a small, teeny-tiny Pixar movie from 2009 titled Up (as if you did not know). Even having a title as long as What’s Up: Balloon to the Rescue barely disguises that the word ‘Up’ takes up a third of the cover box. Look at the description below from Amazon for even more shameful re-using of plot devices.

[quote]Packed with magic and eye-popping animation, What’s Up Balloon to the Rescue! takes off with a bang when the brilliant, but befuddled Dr. Crumb discovers a magical stone that turns his house into a hot air balloon. The discovery allows Crumb and his trusted brainiac companions to pursue a heroic career of monster-chasing. But soon, the criminal-minded Jean-Pierre hatches a particularly diabolical plan which sends this airborne voyage into a new level of turbulence!
Without the magic stone, will the scientists crash land, or will they be able to save the world by using their own ingenuity? What s Up Balloon to the Rescue! is a gravity-defying adventure for the entire family. [/quote]

So we have a house that floats (only one balloon this time), a quirky old man (this time a doctor) and a balloon having trouble flying. Looks like all bases are covered then. Amazon reviews for this are as you would expect and it seems that some serious borrowing has been going on here. You will no doubt be seeing a lot of Disney and Pixar copy cats in this section just because they can knock out the animation pretty quickly. Just so you can see how bad this is here is a collection of the (so called) best bits some off which come of as slightly racist.

For comparison purposes I leave you with this, the actual cover for Up, one of the most tear jerking Pixar movies ever created. Enjoy.

 DVD Catastrophe mock busters up rip off up

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