Quentin Tarantino’s The Hateful Eight 70mm roadshow presentation has broken records at theaters across the country after its first week in theaters.
A 70mm presentation of The Hateful Eight plays with an overture and an intermission just like many epics of the fifties and sixties, and had ushers handing out programs (though I still haven’t been able to get one!). In order to show the 200-plus pounds of film, old film projectors were refurbished to fit with modern theaters and experienced projectionists were brought in to operate the equipment.
The Weinstein Co.’s snowy frontier Western, starring Samuel L. Jackson, Kurt Russell, Jennifer Jason Leigh and Walton Goggins, broke records for both its opening weekend and its first full week in the following theaters:
Music Box Chicago ($105,791 for the weekend, $196,358 for the week); Hollywood Theatre in Portland, Ore. ($70,795 weekend, $144,432 for the week); AFI Silver Theater in Silver Spring, Md. ($73,180 weekend and $120,220 week); Boston’s Coolidge Corner Theatre ($60,479 for the weekend, $106,235 week); Somerville Theatre in Somerville, Mass. ($50,544 for the weekend, $88,374 week); and the Alamo Drafthouse Ritz in Austin, Texas ($37,320 weekend and $75,435 for the week). Toss in Toronto’s Varsity Cinemas up in Canada, which this writer saw first-hand selling out days in advance for every showing, and you have a North American, niche powerhouse.
The Western expanded to a total of 2,474 theaters at the beginning of its second weekend on Jan. 1, and its combined 70mm and digital showings have grossed a domestic total of over $30 million so far.
As a limited release the film played to exceptionally and given you have a name like Quentin Tarantino attached as well as the marketing behind the unique presentation, it brought people into the theater in large numbers.
The 70mm version of The Hateful Eight is a slightly longer version that includes both an overture and a 12-minute intermission. If you live anywhere near a theater that is playing the 70mm Roadshow version of The Hateful Eight I urge you to give it your time, It’s quite the experience.
Images: The Weinsten Co.