Normally when I start these articles I give a little introduction to what type of film I’m going to be talking about, but in this case I don’t really need to. For example – have you seen Predator? Sure you have, it’s a great piece of 1980’s action. Okay have you seen Robocop? Well if not – why not, the remake will be out soon so get a move on!
Welcome back to the Hero Express, your one-stop sometimes SPOILER filled shop through the top five stories in comic based Film & TV news!
Welcome to Dark Knight Station, the Hero Express‘s main stop for all the news on The Dark Knight Rises. We’ll keep you up to date on all the biggest bat-news coming straight from Gotham City.
Mind the gap and avoid the shadows; This stop is the Dark Knight Station for December 11th, 2011.
The Viral Marketing Campaign Revealed – (Splash page)
You probably remember that The Dark Knight really took advantage of the internet as a marketing tool, bringing fans closer to the movie and using their involvement to blend the movie’s world with reality in really creative ways. For fans it was a really surreal thing to be a part of; I remember being handed a Gotham City newspaper in downtown Toronto one day and reading it on the subway ride home. It made me giddy. So I kind of missed it when The Dark Knight Rises seemed to be going with a traditional, if not leak-filled, ad campaign.
But things have been moving along in the past few days, beginning last week with Wired‘s ‘leaked’ image of a CIA bulletin regarding a missing Russian physicist, and then this accompanying transcript between some unidentified militia and an unknown contact:
Following that, a third piece of the bulletin was released via mysterious Twitter account ‘@thefirerises‘:
The latest part of the missive gave fans mention of ‘Operation Early Bird’, sending them to discover the website of the same name. The page listed a series of numbers and a countdown clock, but they left it to the public to figure out what it meant. It didn’t take them long to do just that. When the clock reached zero, a map of North America and Europe popped up and internet users quickly discovered they were able to pinpoint locations for early screenings of the DKR prologue.
Our episode this week opens up at Winterfell, with Bran having what some readers of the books call a ‘Raven Dream’. There’ll be more on those later in the series. Bran awakens to be brought before his brother Robb, who is now acting Lord of Winterfell while Ned is in King’s Landing. Robb is in fact speaking with Tyrion Lannister, recently returned from the Wall. He notices how cold Robb is acting towards Lannister, but is still very kind to Bran, giving him schematics on how to construct a proper saddle for someone without the use of their legs. The scene at Winterfell was very well done as the actors are now very comfortable in their roles. Peter Dinklage in particular is Tyrion personified for me. It’s like the character jumped off the pages of the book into an HBO show and I’m sure many book fans will agree.