Welcome to Dark Knight Station, the Hero Express‘s main stop for all the news on The Dark Knight Rises. We’ll keep you up to date on all the biggest bat-news coming straight from Gotham City.
Mind the gap and avoid the shadows; This stop is the Dark Knight Station for December 11th, 2011.
The Viral Marketing Campaign Revealed – (Splash page)
You probably remember that The Dark Knight really took advantage of the internet as a marketing tool, bringing fans closer to the movie and using their involvement to blend the movie’s world with reality in really creative ways. For fans it was a really surreal thing to be a part of; I remember being handed a Gotham City newspaper in downtown Toronto one day and reading it on the subway ride home. It made me giddy. So I kind of missed it when The Dark Knight Rises seemed to be going with a traditional, if not leak-filled, ad campaign.
But things have been moving along in the past few days, beginning last week with Wired‘s ‘leaked’ image of a CIA bulletin regarding a missing Russian physicist, and then this accompanying transcript between some unidentified militia and an unknown contact:
Following that, a third piece of the bulletin was released via mysterious Twitter account ‘@thefirerises‘:
The latest part of the missive gave fans mention of ‘Operation Early Bird’, sending them to discover the website of the same name. The page listed a series of numbers and a countdown clock, but they left it to the public to figure out what it meant. It didn’t take them long to do just that. When the clock reached zero, a map of North America and Europe popped up and internet users quickly discovered they were able to pinpoint locations for early screenings of the DKR prologue.
Ok so sorry about missing last weeks episode recap and review, but I got super tied up at work…. and I’m lazy. In all honesty Sanctuary Part 2 was, at best, 2 out of 5 grizzlies. In short, the 2nd Mass gets their kids back from Clayton, Clayton dies, Pope has a heart, and the previously harnessed kid, Rik, thinks of himself as an alien now. That’s it… One sentence. BOOM. Efficiency.
If you missed any past episodes: Click Here.
We open up this weeks episode with the good doctor getting rolled for medical supplies by a family wishing to leave the protection of the 2nd Mass. They fear things are not safe after the death of Dr. Coward and the arrival of the harnessed kids last week. What a bunch of ungrateful bitches. Needless to say, they are able to leave, but a soldier stops them and confiscates the stolen medicine. Who was this mystery man you ask??? Well he turns out to be the Lieutenant Clayton, one of the few survivors of the 7th Mass, and he comes bearing bad news. Not only was a majority of the 7th Mass killed and their children taken, but a skidder attack is soon approaching. Don don dooooooon.