If you were one of the lucky ones who got to see Star Wars: The Force Awakens in IMAX opening weekend, then you were treated to the IMAX sized Deadpool telling you all about how size really does matter. Here’s the IMAX trailer that was shown before TFA.
There are many pundits out there that claim the age of cinema will soon be coming to a close. With the digital revolution giving viewers instant access to pretty much any audio-visual material they could want, and sites like Netflix offering a huge selection of movies at the touch of a button, it looks like the traditional theater industry is having a hard time competing.
Guillermo del Toro stated time and time again that he would not film Pacific Rim in 3D. While he stuck to his word and did not, thanks to Hollywood executives, that doesn’t matter because the film will be getting the same post-production 3D added to it that Clash of the Titans did (Oh what a yippy doodah day). They didn’t, however, give bullshit excuses though and basically pointed out that it’s for money reasons, which I can accept as long as they don’t pretend it’s for the viewers because they could have forced del Toro into filming it in 3D from the beginning. I am watching it in 2D IMAX and would urge you to do the same as it’s what the director wants it to be seen in.
For more information on the film check out our previous articles:
So what are the real reasons for post-production 3D? The main reason is because of sweet, sweet money. Having a film in 3D bumps the price of every ticket by about $3 (depending on where you live of course) so we probably won’t see this fad going away anytime soon. Also, some foreign big markets only show films that are in 3D, mainly China which only show American films which come over in 3D. Now why would executives want to sell a film to China? Maybe the 1.3 Billion potential customers that China can provide an answer to that. With a larger budget than most, I would have been very surprised if this film didn’t at some point go to 3D because they will want to make as much off such an expensive project. The film will need to make around $500M to be considered successful and although The Dark Knight Rises didn’t need 3D to break the $1B mark, a monsters vs. robots film might not be a big pull for all audiences and they will try and make as much money as they can. Especially considering it is not a billion dollar franchise with a built-in fan base like the Batman Trilogy.
My personal view on 3D is a little complicated but I thought the Grizzly Readers might like to know what they are. First, the only time I think 3D really works is if a film is filmed in 3D and shown in IMAX. Personally, that’s the only time I have been impressed with a film’s 3D effects. Second, I hate post-production 3D and since Clash of the Titans, I have tried to avoid any film that is shown in post-production 3D (sadly that can be hard to do nowadays). Although it has improved a bit, I still think it does nothing but add to ticket prices. While 3D will be around for the near future, it feels more like a gimmicky fad that will fade until the next big thing arrives.
Here are some of the images we have been able to find so far below:
Lastly we would like to know your thoughts, do you like 3D? What are your views on Pacific Rim Conversion to 3D? Will 3D ever go away? And if 3D isn’t the future what do you think is? (Holograms, IMAX, live action performances, ha no!)
Imagine if you will a world like ours. A world where there is no pollution and no crowds. Sure it’s because most of the population has been killed off but that’s not a problem hey? Oh did I mention the massive mutated animals that roam the landscapes eating folk? Yeah probably not every ones holiday destination but it is the basis of the new graphic novel from Image.
The Avengers has been destroying records left right and center and I will be listing all of them below so bathe in the glory that is the Avengers.
The most impressive record they surpassed was the one for the biggest opening weekend of all time, that’s a big one. Disney estimates the film raked in $200.3 million at North American theaters over the weekend, compared to the previous largest opening of $169.2 million ($172M after inflation) for Harry Potter and the Deathly Hallows: Part 2 (loser). It would have probably done even better if IMAX theater had enough seats to meet demand, apparently this was a problem in many places and raises the question would it have made even more money on its opening weekend? But I can live with it beating nearly every record.
They made an estimated $80.5 million on its first Friday, the second-largest one-day total of all time after Harry Potter and the Deathly Hallows: Part 2 ($91.1M). CinemaScore reported on the first Friday that moviegoers were giving the film an average grade of A+, which suggested there were great sales through the weekend from word of mouth. Sure enough, The Avengers did even better than the opening day numbers suggested it would do, and now analysts estimate it will take over Harry Potter and the Deathly Hallows: Part 2 for 3rd highest grossing film of all time. The film hasn’t even opened yet in some profitable markets (like for example Japan on August 17th).
The movie also made an additional $151.5M overseas that weekend. The film’s worldwide gross now stands at $1.29 billion. It passed $600 million in sales in only 12 days. It only needs $34M more to be 3rd highest grossing films and will take that spot from Harry Potter and the Deathly Hallows: Part 2. I doubt it will make it near avatar or titanic though you never know.Walt Disney Pictures announced this weekend that the global blockbuster has crossed the $500 million mark domestically in a record 23 days (the previous record of 32 days was held by Avatar).
It passed the global box office totals for Iron Man ($585M), Iron Man 2 ($624M), Thor ($449M), and Captain America ($364M) within its first 12 days. It also has the highest per-theater average for a nationwide release, $46,063 per theater which is a lot. Highest domestic Saturday gross of all time ($69.7M). And this lot fastest to $100M, fastest to $150M, and fastest to $200M. When will it end Avengers? When?
It accounted for 82.7% of grosses for the top 12 movies, which is the second-largest market share ever. It was the biggest superhero midnight show opening (8th highest-grossing midnight movie). Highest grossing IMAX opening weekend ever (one of them was me!). The biggest opening weekend of all time in North America, Central America, Mexico, Brazil, Argentina, Ecuador, Peru, Bolivia, Hong Kong, Malaysia, New Zealand, and the Philippines (wow).
I think they are imagining money raining over them:
Funny facts from GIZMODO about how it would actually cost the city of New York for the damage that happened in The Avengers final battle if it were to happen in real life. The damage to NYC in would cost $160 Billion to repair! Ouch! (Don’t think that it’s going to make that much at the cinema).
It was calculated that the physical damage alone would cost $60-70 billion, with economic and clean-up ramifications adding $90 billion. To put that in context Hurricane Katrina cost $90 billion, and the tsunami in Japan last year cost $122 billion.
This is an open thank you letter from Joss Whedon sent out for the people who went to see The Avengers and it’s a great read if you have really liked some of his previous work (Buffy the Vampire Slayer., Angel, Firefly) because he really deserved this win and I hope he only does better in his future projects.
Well, it’s been quite a weekend. Someday, long from now, I will even have an emotional reaction to it, like a person would. I can’t wait! But before I become blinded by this “emotion” experience, there’s a few things I’d like to say. Well, type.
People have told me that this matters, that my life is about to change. I am sure that is true. And change is good — change is exciting. I think — not to jinx it — that I may finally be recognized at Comiccon. Imagine! Also, with my percentage of “the Avengers” gross, I can afford to buy… [gets call from agent. Weeps manfully. Resumes typing.] …a fine meal. But REALLY fine, with truffles and s#!+. And I can get a studio to finance my dream project, the reboot of “Air Bud” that we all feel is so long overdue. (He could play Jai Alai! Think of the emotional ramifications of JAI ALAI!!!!)
What doesn’t change is anything that matters. What doesn’t change is that I’ve had the smartest, most loyal, most passionate, most articulate group of — I’m not even gonna say fans. I’m going with “peeps” — that any cult oddity such as my bad self could have dreamt of. When almost no one was watching, when people probably should have STOPPED watching, I’ve had three constants: my family and friends, my collaborators (often the same), and y’all. A lot of stories have come out about my “dark years”, and how I’m “unrecognized”… I love these stories, because they make me seem super-important, but I have never felt the darkness (and I’m ALL about my darkness) that they described. Because I have so much. I have people, in my life, on this site, in places I’ve yet to discover, that always made me feel the truth of success: an artist and an audience communicating. Communicating to the point of collaborating. I’ve thought, “maybe I’m over; maybe I’ve said my piece”. But never with fear. Never with rancor. Because of y’all. Because you knew me when. If you think topping a box office record compares with someone telling you your work helped them through a rough time, you’re probably new here. (For the record, and despite my inhuman distance from the joy-joy of it: topping a box office record is super-dope. I’m an alien, not a robot.)
So this is me, saying thank you. All of you. You’ve taken as much guff for loving my work as I have for over-writing it, and you deserve, in this our time of streaming into the main, to crow. To glow. To crow and go “I told you so”, to those Joe Blows not in the know. (LAST time I hire Dr. Seuss to punch my posts up. Yeesh!)
Mr. Joss Whedon participated in a Reddit AMA recently, touching on everything from a Dr. Horrible sequel to season two of Firefly, to Scarlett Johansson’s prevalence as a “sex object” in much of the marketing for The Avengers.
First off is his answer to a Dr. Horrible Sequel (yay there might be sequel):
“We’re not shooting right now; we’re still in the early stages of writing. But we hope to make a great deal of progress this summer. And you can expect the death of someone you love… Yes, the original cast will be back for Dr H 2, but Penny will be… um… I don’t want to say ‘decomposing…”
Secondly his answer to Scarlett Johansson’s prevalence as a “sex object” in much of the marketing for The Avengers which I thought was actually a good idea because it was a shock when she wasn’t just some hot girl but actually a good character.
“All I can say is that Scarlett gets to do a lot more than be hot in Avengers. It’s definitely dispiriting to have a woman play a heroic role and then be reduced to body parts by fan commentary, but that can only change slowly. And is.”
The one most people want to know about is will there be a second season of Firefly? You have to kind of agree with what he says as sad as it makes me. The first step is a Kickstarter project.
“Step 2: Cancel Castle. Step 3: Cancel Homeland. Step 4: Generally destroy everybody’s careers. Step 5: Avoid Step 2.”
Next, we have this low budget video which was actually really funny and well thought out… Nah it’s just some good YouTube fun which I would have loved to have seen at the cinema straight after The Avengers finished. The best parts from this video would definitely be the fat Captain America with a small shield and Nick Fury dropping the f-bombs everyone wanted Samuel. L Jackson to do in the film (might just be me).