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From the Ashes of Industrial Ovens, Will Hostess Rise Like (Marvel’s) Phoenix?

Fruit Pie the Magician’s best trick may yet be coming back from the dead. Or, more specifically, the death of Hostess, the company famous for making Wonder Bread, Fruit Pies, Ho-Hos, Ding-Dongs, and Twinkies, among others. Hostess today filed for Chapter 7 bankruptcy protection — that’s the kind of bankruptcy where you wind the company down, sell off the assets, call it quits, cease to exist. The company will be unwinding over the next few months; already it has dismissed a veritable legion of workers, just in time for the holidays. Sucks for them far worse than those with a nostalgic sweet tooth. Let’s keep that in mind as we discuss.

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