2012 Super Bowl: Chrysler Does it Again, Clint Eastwood Spotlights Detroit

Last year Chrysler made waves in the ‘Best Super Bowl Commercial’ discussions with their CHRYSLER 200 ad featuring Eminem. Imported from Detroit. People here absolutely loved it, fans of Slim Shady or not…

Well this year Chrysler choose a spokesman without the local association, but one universally respected – Mr. Clint Eastwood. The legendary film icon was here in town a couple of years back while shooting his movie Gran Turino, in which he played a retired auto worker who can no longer relate to the world around him. Well, apparently he made an impression on the execs, cause they hired him to be their new voice this year. Check it out:

This year was certainly less about Detroit specifically, and more about the country in general, but it still gave me chills.

“This country can’t be knocked out with one punch.” 

If only we were all as tough as Dirty Harry. I just wish I saw more when I was in the City of what they talk about in these spots…

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