Monsters come in many forms.
Much like in 2008, Bad Robot has surprised us with the release of a Cloverfield film, and this time, both the release and the finished product are decidedly more impressive. 10 Cloverfield Lane ditches the POV camera gimmick that seemed so popular a few years ago, and instead goes a more traditional blocking and stage route. As for the release, it was hard enough to sneak a film through production in 2008, and that was before there were smartphones everywhere. The internet has made filming in secrecy much more difficult, so the fact that no one knew about this until the Super Bowl ad aired, is a feat onto itself.